Hasbro Zelda Figures 2027: Price PH & Comic Con Reveal

Table of Contents

1. Hasbro-Nintendo Partnership Officially Announced
2. Comic Con 2026 Reveal Details
3. What to Expect: 6-Inch Scale & Character Speculation
4. Price Estimates: Philippines vs US Market
5. 2027 Launch Timeline & Movie Tie-In
6. How Filipino Collectors Can Buy These Figures
7. Hasbro's Collector Lines: What Zelda Fans Can Learn
8. What This Means for Zelda Merchandise Going Forward

Hasbro-Nintendo Partnership Officially Announced

Hasbro announced a new multi-year licensing partnership with Nintendo to develop toys based on The Legend of Zelda franchise, with the collaboration officially beginning in 2027 but with the first three 6-inch-scale action figures unveiled at San Diego Comic-Con 2026 (July 23-26) . This represents one of the biggest shifts in Nintendo's licensing strategy in years.

The announcement marks one of Hasbro's biggest new video game licensing deals in recent years and signals a significant expansion of collectible offerings based on one of Nintendo's most beloved franchises . For context, Zelda has sold over 150 million units across four decades but has remained relatively underserved in the premium collectibles market compared to franchises like Star Wars or Marvel.

Why This Partnership Matters

The Legend of Zelda has been unusually protected in the toy market, with Jakks Pacific operating a World of Nintendo toy line since 2014, but that contract was never exclusive and focused primarily on smaller-scale, children's-segment products . Hasbro's entry changes everything — this isn't a replacement of existing toy lines, but a premium tier aimed squarely at adult collectors.

Billy Lagor, President of Toys and Board Games at Hasbro, emphasized the significance: "For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery" . The partnership aims to deliver collectibles that match the franchise's prestige, and Filipino gamers who grew up with Ocarina of Time or Breath of the Wild now have a legitimate high-end figure line to look forward to.

For those looking to budget for these upcoming releases, checking out best deals Philippines today can help you save money on other gaming purchases so you have funds ready when pre-orders open in 2027.

Comic Con 2026 Reveal Details

The first three 6-inch-scale Legend of Zelda figures will be unveiled during San Diego Comic-Con 2026, with the full toy line scheduled to launch in 2027 . For Filipino fans following along online, here's exactly when to tune in:

Comic Con 2026 Schedule (Philippine Time)

Hasbro shared a teaser photo showing the Master Sword and the Hylian Shield used by Link in the iconic Nintendo video game series ahead of the full reveal, confirming Link will be among the first three figures. The teaser alone sent collector communities into speculation mode about which version of Link — classic, Breath of the Wild, or possibly even movie-accurate — will be showcased.

What Gets Revealed vs What Goes on Sale

It's critical to understand: Although fans will see the first figures in July, the retail launch will take place in 2027 . Comic Con attendees may get early access or convention exclusives, but mass retail availability won't hit until next year. This gives collectors in the Philippines time to plan and save, especially since international shipping or reseller markups can be substantial for limited-run figures.

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What to Expect: 6-Inch Scale & Character Speculation

The 6-inch format is the same scale Hasbro uses for its Marvel Legends and Star Wars Black Series lines — its most collector-oriented, adult-targeting product families, typically priced in the $22–$35 range per figure, signaling that Hasbro is primarily targeting the franchise's adult fanbase . This scale choice is deliberate and tells us exactly what kind of product quality to expect.

Why 6-Inch Scale Matters

Hasbro's 6-inch collector lines — Marvel Legends and Star Wars Black Series — set industry standards for articulation, paint applications, and accessories at accessible price points. These aren't cheap children's toys or ultra-premium statues; they occupy the sweet spot where serious collectors and casual fans overlap. Expect 20+ points of articulation, swappable hands, multiple accessories, and photo-realistic detailing.

Which Characters Are Coming First?

Hasbro has confirmed that the first three figures will be 6″ scale , but character identities remain officially unconfirmed. However, early fan speculation points to Link, Zelda, and Ganondorf leading the first wave . The teaser image showing Link's iconic Master Sword and Hylian Shield makes his inclusion virtually certain.

Speculation suggests they're likely to be Link, Zelda, and Ganondorf, though whether these are generic designs based on the overall series or something more akin to the upcoming movie is up in the air . This is the million-dollar question for collectors: game-accurate or movie-accurate?

Game vs Movie Design: What's More Likely?

Given the 2027 launch window aligns directly with the live-action film's April 30, 2027 release, most analysts and gaming media expect the line to be at least partly movie-accurate . If Saturday's Comic Con reveal shows movie-accurate figures, it would mark the first public look at what the live-action characters actually look like — no trailer has been released as of today.

Alternative possibilities include figures based on recent game releases: The Legend of Zelda: Ocarina of Time remake will release for the Nintendo Switch 2 in 2026 , making it a strong candidate for figure treatment. The Legend of Zelda: Breath of the Wild remains one of Nintendo's biggest successes and continues to attract new players, so figures based on that version of Link and Zelda could appeal to a wide audience .

Price Estimates: Philippines vs US Market

The 6-inch format typically sees pricing in the $22–$35 range per figure in the US market for comparable Hasbro collector lines. Here's what Filipino collectors should realistically budget for when these figures launch in 2027:

Expected Price Breakdown (Per Figure)

Why Philippine Prices Are Higher

Import duties, distributor margins, and shipping logistics consistently push collectible figure prices 80-120% above US MSRP in the Philippine market. For reference, current Marvel Legends figures retail at ₱1,999-₱2,499 locally versus $24.99 in the US. Zelda's brand cachet and Nintendo's premium positioning could push these figures toward the higher end of that range.

Smart Buying Strategies for Filipino Collectors

• Pre-order during sales events: Shopee and Lazada mega sales (9.9, 10.10, 11.11, 12.12) often feature toy store vouchers and cashback
• Monitor local hobby groups: Facebook groups like "Toy Collectors Philippines" and "Action Figure Collectors PH" share pre-order alerts and group buys
• Consider US shipping consolidators: Services like MyShoppingBox or JohnnyAir can reduce per-unit costs if buying multiple figures
• Wait for waves 2-3: First-wave figures often carry hype tax; later waves see better availability and pricing

Filipino collectors looking to maximize their budget should check how to find the best Shopee deals to master voucher stacking and cashback strategies before these figures launch.

2027 Launch Timeline & Movie Tie-In

The collaboration is scheduled to launch its full product line in 2027 — a window that aligns directly with the live-action Zelda film hitting theaters on April 30, 2027 . This synchronization is no coincidence; Hasbro specializes in movie-toy synergy, having executed successful launches with Star Wars, Marvel, and Transformers films.

Projected 2027 Launch Calendar

Beyond Action Figures: The Full Hasbro Ecosystem

Hasbro has locked down the license to make Legend of Zelda toys, and these toys aren't just going to be limited to action figures — this deal includes all kinds of products, and because Hasbro produces everything from plushies and roleplay replicas to tabletop games, it's possible that Link and co will join board games as well as toys .

Zelda fans could eventually see everything from premium action figures and detailed play sets to plush toys, NERF-inspired Master Sword roleplay gear, new board and trading card games, and high-end collector's items based on Hyrule's most iconic heroes and villains . NERF Master Sword? Zelda-themed Monopoly or Risk? Hasbro's product portfolio makes all of this possible.

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Hasbro's Collector Lines: What Zelda Fans Can Learn

Hasbro's existing 6-inch collector lines provide excellent benchmarks for what Zelda collectors can expect in terms of quality, availability, and long-term line management. Here's what the company's track record tells us:

Marvel Legends: The Quality Standard

Marvel Legends (launched 2002, revived 2012) represents Hasbro's flagship collector line. Figures feature 30+ points of articulation, multiple accessories, photo-real face printing technology, and build-a-figure programs where buying a full wave unlocks parts to build a larger character. Current pricing: $24.99-$34.99 US depending on character complexity and accessory count.

Quality has remained consistent despite price increases. Filipino collectors report satisfaction with paint applications and articulation, though quality control issues (loose joints, misaligned paint) affect roughly 5-10% of figures based on collector forum reports.

Star Wars Black Series: Premium Packaging and Exclusivity

Black Series (launched 2013) targets adult Star Wars collectors with premium packaging and occasional ultra-detailed "Archive Collection" re-releases. Notable for extensive exclusive variants (Target, Walmart, GameStop exclusives in US) that create secondary market demand. Philippine collectors often pay 50-100% premiums for US store exclusives.

Lesson for Zelda: Expect store exclusives and variant releases. A "standard" Link might retail everywhere, but a "Gold Armor Link" or "Fierce Deity Link" could be exclusive to specific retailers, creating hunting challenges for international collectors.

Build-a-Figure Programs: Will Zelda Get Them?

Marvel Legends pioneered build-a-figure (BAF) programs where each figure in a 6-8 figure wave includes a piece of a larger character. Buying the full wave lets you build someone like the Great Deku Tree, a Hinox, or a Guardian from Breath of the Wild. This incentivizes buying full waves rather than cherry-picking favorites — and massively increases collector spending.

What Filipino Collectors Should Watch For

• Wave structure: Hasbro releases in waves of 6-8 figures every 2-4 months. Budget accordingly
• Peg warmers vs chase figures: Some characters sit on shelves (peg warmers); others sell out instantly (chase figures). Link and Zelda will be chase figures; expect Bokoblins or generic enemies to warm pegs
• Reissues and archive releases: Popular characters get reissued 12-24 months later. Don't pay scalper prices for wave 1 Link; he'll likely be reissued
• Deluxe releases: Expect $44.99-$54.99 deluxe figures (₱3,500-₱4,500 PH) featuring larger characters or extensive accessory packs — think Link with Epona, or Ganondorf with throne

What This Means for Zelda Merchandise Going Forward

Nintendo's approach to Zelda licensing has historically been more conservative than its approach to Mario, and the Hasbro partnership changes that calculus significantly by bringing in Hasbro — whose collector-line infrastructure is among the most robust in the industry — signaling that Zelda is ready for a mainstream merchandise footprint .

The Bigger Picture: Zelda's Merchandising Evolution

For 40 years, Zelda merchandise has been limited primarily to amiibo, plushies, and art books. Mario has enjoyed Happy Meal toys, LEGO sets, and mass-market presence for decades. This Hasbro deal represents Nintendo's decision to finally treat Zelda as a merchandise-tier-one franchise alongside Mario, Pokemon, and Star Wars.

Why now? Three factors converge in 2027:

• The live-action movie brings Zelda to mainstream (non-gamer) audiences for the first time
• The franchise's 40th anniversary (1986-2026) creates natural marketing momentum
• Adult collectors with disposable income — millennials who grew up with Ocarina of Time — now represent the most lucrative toy market demographic

What This Means for Philippine Gamers and Collectors

Filipino Zelda fans have historically struggled with merchandise access. Amiibo sell out instantly; imported figures carry prohibitive markups; official Nintendo merchandise rarely reaches local retail. Hasbro's distribution network — which successfully delivers Marvel and Star Wars products to Toy Kingdom, Filbar's, and online sellers — should dramatically improve availability.

Expect local toy retailers to stock Zelda figures within 4-6 weeks of US release (versus 3-6 months for niche imports). Pricing will remain premium (₱2,299-₱2,999 per figure), but accessibility improves dramatically. For Filipino collectors, this is the best Zelda merchandise news in franchise history.

Long-Term Line Viability

If the first wave performs well, future releases could feature heroes, villains, and companions from many different Zelda adventures, marking the beginning of what could become a long-running collectible line for one of Nintendo's most beloved franchises .

Hasbro's collector lines typically run 5-10 years minimum when successful. Marvel Legends is entering its 22nd year (14 years since relaunch); Black Series is 11 years old. If Zelda performs even half as well, collectors can expect 50-100+ different figures over the next decade, covering every game era from NES to Switch 2.

For gamers who want to stay ahead of collectible releases and gaming deals throughout 2027, following viral Shopee finds can help discover early listings from sellers who get stock ahead of official retail channels.

Frequently Asked Questions

The Bottom Line: Filipino Collectors Finally Get Premium Zelda Figures

Hasbro's partnership with Nintendo represents a watershed moment for Zelda merchandise and Filipino collectors specifically. For the first time in the franchise's 40-year history, high-quality, collector-grade action figures will be widely available through established retail channels in the Philippines within weeks of US release — not months or years later through expensive import channels.

The July 23-26 Comic Con reveals will answer critical questions about design direction (game vs movie accurate), exact character lineup, and pricing structure. But the fundamentals are already clear: expect ₱2,299-₱2,999 per figure at Philippine retail, with the first wave launching April-May 2027 alongside the live-action movie.

For Filipino gamers who've watched from the sidelines as international collectors enjoyed premium Star Wars, Marvel, and DC figures while Zelda remained underserved, this is your moment. Start budgeting now, follow local toy retailers and collector groups for pre-order alerts, and prepare for what could be the most significant Zelda collectible line ever produced.

The teaser showing Link's Master Sword and Hylian Shield is just the beginning. If you've been waiting for the perfect time to start collecting Legend of Zelda merchandise, 2027 is your year. Make sure you're following top deals Philippines to maximize your budget and stay ready for pre-orders when they go live in just a few months.